HAPPILY UNMARRIED
Association with Happily Unmarried goes back to the formative 4-5 years. Created the can logo, identity and the original website. Developed the brands visual language through brown boxes.
Looking at time from a very Indian perspective to dissecting the concept of adding sugar to chai, designing these products
was fun.
The attempt was to stay away from kitsch and yet create a distinct imagery.
HU is said to be among the firsts in the country to get the Indi-design ball rolling in a quirky way.
