HERO PUCH
Herp Puch PowerXL was born out of the need for a proper load carrying 2 wheeler for small towns and rural India. ‘Do Pahiyon Ki Lorry’
(Lorry on 2 Wheels) campaign did wonders for the brand. It was a runner up for the CBI (Creative Business Idea) award in the EuroRCSG Worldwide network and was also included in a book on CBI case studies by Bob Schmetterer, the then Worldwide Head.
