MARUTI SUZUKI
For Maruti Suzuki’s pavilion at AutoExpo 2012, ‘Way of life’ was translated using arrows and hinting horizontal movement. This approach provided the opportunity to extend the design beyond the specified area. All arrows seemed converging or emerging from the center of the pavilion, making it the core of the entire exhibition area. In a highly overcrowded environment, such a simple symbol would work high on recall value.
